Rules
to negotiate by
Many
books exist on the art of negotiation. If
you haven't read a book about real estate
negotiation, you can still come out
a winner by remembering two important
rules. These rules will help save you more
money than virtually all other negotiating
techniques combined:
- 1. Deal
with a motivated seller.
- The
more someone wants something, the more
they'll sacrifice to get it. In the
case of buying real estate, find a
seller who wants your money more than
you want their house.
-
- A motivated seller
is much more likely to make concessions
in your favor. You may have to make
offers on several properties before
you find a motivated seller. When you
find one--you'll know it.
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Home Buying Section |
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2. Know
when to walk away. If you reach that
point--walk.
- How
do you determine ahead of time when
to walk away? Before making your offer,
you completed (or had your agent complete)
a Competitive Market Analysis (CMA).
The CMA helps you determine the value
of the home. Can you offer more than
the CMA suggests? Sure. And in a hot
market, you may have to. But decide
ahead of time how high you'll go, and
what concessions you're prepared to
make. Price isn't the only reason you
might walk away. Don't compromise on
home inspections, removing contingencies
too soon, allowing enough time to act,
etc.
General
principles
- By
all means, negotiate.
- Negotiation
is part of the process of buying a
home. Price is just one point of negotiation.
Personal property, home inspections
and repairs, closing dates, etc., may
also come into play. If you're like
most people, your home is the largest
purchase you'll ever make. It's likely the
home-buying experience will be an emotional
one. If you find yourself reaching
the limits of your patience and endurance,
don't despair -- that too is sometimes
part of the process. By remembering
the two rules, you'll do fine.
-
-
- Maintain
your objectivity.
- This
isn't always easy. At least two compelling
influences will test your ability to
remain objective: a hot market and
finding the "perfect" home.
A hot market can sway you to offer
more than the home is perhaps worth.
Finding the perfect home can also have
such an effect. It is true that no
two homes are exactly alike. For practical
purposes, most homes are very much
alike, however. When you think you've
found the perfect home, chances are
there's another one available just
like it and for possibly a better price.
-
-
- You
can always increase your offering
price.
- But
you can seldom decrease it. Unless
you have the misfortune of buying in
a hot market, start by offering lower
than asking price. Just how low you
make your first offer depends on several
factors. How well is the home priced?
If it's priced well and you don't want
to risk insulting the seller, offer
close to what the CMA suggests. If
it's a hot market, you may have to
offer full price or more. If it's a
slow market and you think you have
a motivated seller, you may be successful
offering a relatively low price.
-
-
- Get
it in writing.
- Your
state may require that contracts for
the sale of real property be in writing.
Do not expect oral agreements to be
enforceable.
-
-
- Give
up something to get something.
- Ask
for something you can easily give up.
If the seller sees you're making concessions,
they'll be more likely to give you
what you really want. In your offer,
include some things you can do without.
Here's a hypothetical example:
A
home is for sale for $110,000. What
you want most is to buy it for
$105,000. You offer $100,000, 45-day
escrow, you get the refrigerator and
a $1000 credit to clean the home.
During negotiations, you give up the
$1,000 credit, the refrigerator and agree
to a 30-day escrow. The sellers feel
like they won something, and you get
the home for $5,000 less than you were
willing to pay!
-
-
- The
Impasse
- There
may be an item which bogs down negotiations.
When this happens, quickly move off the
item and onto something you can
agree upon--no matter how small. This
approach is also used to delay negotiations
over an item you're sure will be a
challenge to overcome. By reaching
agreement on several smaller points,
an environment of successful cooperation
is created which helps to resolve larger
issues.
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