Who Wins When Lenders Compete?

Long ago mortgage websites on the web were merely placards and billboards for brick and mortar established mortgage companies and were very rarely seen. A little known company called Lending Tree changed mortgages online and offline forever with their revolutionary approach to mortgages. It is nothing short of miraculous how many mortgage companies have since then adapted the Lending Tree business model as their central point of contact with their customers. (more…)